Author: mike

News that the number of practising solicitors in England and Wales has gone over the 140,000 barrier for the first time, has many in the mainstream media fearing the rising figures are unsustainable. According to the Solicitors Regulation Authority (SRA), there are now 142,515 practising solicitors...

Three quarters of people buy from those they follow on social media, so why is it that huge numbers of solicitors totally neglect this rich avenue of leads? There are, of course many possible reasons, but as legal marketing experts, we can at least provide fairly...

Most of us know writing new content for our websites is a very wise thing to do, not only does it build credibility, boost search engine rankings, and increase website traffic, but it can also foster relationships with potential and current customers, so why don’t more...

It is part of the cut and thrust of the legal world that many firms rebrand, be it through mergers or a general freshen up of their corporate image. However, the steps to rebranding can often be mired with issues, which can frustrate many of those...

Welcome to the silly season. The phone barely rings for many, emails slow to an almost manageable pace, and you’re trying to juggle your schedule with bored school kids, who are going through the fridge like termites through wood. The generic advice at this time of the...

Reputation has been shown to be the major factor why customers use law firms, with price coming a poor second, according to a well-respected legal survey. The Legal Services Consumer Panel has said consumers are still relying “too heavily on reputation,” and are reluctant to shop...

Twitter, like most forms of social media, is great used well and deadly used the wrong way. It is also arguably the richest source of cultivating leads for law firms. However, to do it right you must have a strategy. Recent times have seen a gigantic increase in...