Author: mike

Solicitors on the whole are very clever people. They are well-educated, possess vocabularies leaving the average man scrambling for a dictionary, and when making a point give detailed explanations. However, whilst these sound like attributes they are also a major reason why many of them are...

30 April, 2013

The power of social media and the weakness of the traditional outlets of PR have been illustrated in some style this past week by the controversy surrounding the death of Margaret Thatcher. Unless you have been on Mars, you will be aware of the attempts to...

19 April, 2013

As I write this it is only a few hours after the news of the passing of Margaret Thatcher broke and already this event has divided the country like it is the mid 1980s again. On the BBC they have wheeled out every political ally and...

08 April, 2013

So the UK has avoided a triple dip recession for the moment. Hurrah! Thank the lord for that as we won’t have Robert Peston’s nasal wailings of more impending doom disturbing us as we sip our mugs of Horlicks tonight. Now, it’s not that I don’t listen...

02 April, 2013

Meeting with a legal firm this week about the possibility of running a PR campaign there was only one objective in the mind of the senior partner I met. “We want to be in the local paper,” he said. “We want to be in there as...

28 March, 2013

Twitter has been a liberation and a revolution for PR. Used correctly it can protect and enhance the image and push out wide scale publicity faster to an audience than it takes to boil a kettle. It has allowed us to instantly hear the views from...

18 March, 2013

When I was a news editor on a daily paper Wednesday’s were hell. Thursdays had the biggest paper of the week and we never had enough adverts for these pages, which we affectionately knew as Serengeti’s, because they were huge hostile expanses for us in...

08 March, 2013

There is a terminology that Public Relations companies use called crisis management PR. You probably already know what it is, but just in case you don’t it’s a short way of saying how do you deal with the media when there’s a negative story circulating about...

27 February, 2013

It may be a long goodbye, but as sure as night follows day news that several law firms under the QualitySolicitors mantle have opted to become alternative business structures, the end is nigh for the legal dinosaurs of the high street. It may be sad from...

26 February, 2013

What has horse meat in a lasagne got in common with the legal profession? Although it sounds like the start to a joke, it is anything but and out of the scandal overtaking the news at the moment there is an important and comforting message for...

14 February, 2013