Why are backlinks so important? Simply put, Backlinks are a vital part of any SEO strategy as they show ‘third party endorsement’ or PR from one website to another. In other words, quality backlinks to your website show search engines, like Google that you have the credible endorsement and this is...
In a world dominated by social media and 24-7 news, one might think that most businesses have a good grasp on Public Relations, but this is not always the case. With the clamour for attention to be cited as experts at an all-time high, it makes...
The recent news that a London couple has successfully won a legal bid to have a civil partnership instead of a marriage has certainly made the headlines. Affecting well over 3 million couples in the UK, Charles Keidan, who along with his partner Rebecca Steinfeld, won...
In a changing world, it can be worth ruminating on how some solicitors look outside legal circles to get a better understanding of the thoughts of potential customers. As a business, which is on the outside looking in, working with law firms, but not being lawyers,...
Apparently, Monday 15th January was supposed to be blue Monday, which the media will have you believe is the most depressing day of the year. Equally, the previous Monday, the 8th January was dubbed divorce day, which again is some strange media invention where divorce is...
News that a former mayor has been suspended after a tasteless tweet following the Grenfell Tower protests is a salutary lesson to us all. Councillor Ken Hawkins has been suspended from his cabinet position, whilst an investigation is carried out, with the news reaching the national...
Building up a healthy social media following is now a vital part of many companies marketing strategy. However, all the evidence points to the fact that many organisations are shooting themselves in the foot and being unfollowed because of their “me, me, and me” approach to...
Do you remember the days when getting your voice heard was so much more difficult? If you had a strong opinion you felt you needed to say, the answer was often a letter to the editor of the local paper. You composed the words carefully on your...
QualitySolicitors has admitted defeat in its plan to establish the network as the first ‘household name’ legal brand. This week’s pledge to offer a ‘boring’ package, as reported in the Law Society Gazette, that will allow member firms to decide how closely they wish to publicly...
It is sometimes not appreciated just how new social media really is, but occasionally we see a huge Public Relations own goal that makes us appreciate that it’s still very much in its infancy. In recent days, law firm Baker Small have found a place in...
