A couple of years ago, we warned Facebook users not to take part in a word quiz on the platform, demonstrating this by sharing an article from the Telegraph, showing that such innocent things look trifling but they’re mining us for information. In light of Facebook’s...
The long nights of a hard winter are now getting shorter and with every passing day approaches an event, which will have seismic consequences for law firms up and down the UK. The General Data Protection Regulation (GDPR), comes into force at the end of May...
The decorations are down and despite your hopes of hitting the new year ground running, in all probability, you are like millions of others in struggling to get into second gear, let alone turbo drive. However, don’t be too hard on yourself, because the sluggishness you...
Three quarters of people buy from those they follow on social media, so why is it that huge numbers of solicitors totally neglect this rich avenue of leads? There are, of course many possible reasons, but as legal marketing experts, we can at least provide fairly...
Most of us know writing new content for our websites is a very wise thing to do, not only does it build credibility, boost search engine rankings, and increase website traffic, but it can also foster relationships with potential and current customers, so why don’t more...
Welcome to the silly season. The phone barely rings for many, emails slow to an almost manageable pace, and you’re trying to juggle your schedule with bored school kids, who are going through the fridge like termites through wood. The generic advice at this time of the...
Reputation has been shown to be the major factor why customers use law firms, with price coming a poor second, according to a well-respected legal survey. The Legal Services Consumer Panel has said consumers are still relying “too heavily on reputation,” and are reluctant to shop...
Do you remember the days when getting your voice heard was so much more difficult? If you had a strong opinion you felt you needed to say, the answer was often a letter to the editor of the local paper. You composed the words carefully on your...
The start to Donald Trump’s presidency is a joy for journalists. They could just fill the news with him so controversial is his standpoint. The row over banning refugees from the US is the one issue that has taken the front pages by storm, but already almost...
QualitySolicitors has admitted defeat in its plan to establish the network as the first ‘household name’ legal brand. This week’s pledge to offer a ‘boring’ package, as reported in the Law Society Gazette, that will allow member firms to decide how closely they wish to publicly...
