There is one thing that none of us can doubt and that is our insatiable appetite for news, whether that’s scouring news sites or catching up with all things social on our phones, we just love finding out what’s going on. And, its big business too...
The last few weeks have changed our lives in a way that we could never have imagined. Fear and uncertainty has spread all over the globe as economies have ground to a halt and most of us, if we’re honest, feel vulnerable. Of course, some will...
Why are backlinks so important? Simply put, Backlinks are a vital part of any SEO strategy as they show ‘third party endorsement’ or PR from one website to another. In other words, quality backlinks to your website show search engines, like Google that you have the credible endorsement and this is...
At the time of writing this, it is less than 48 hours since Prince Andrew scored possibly the greatest Public Relations own goal since jewellery shop mogul, Gerald Ratner proclaimed his products to be ‘total crap.’ As a business specialising in PR and reputation management, what...
Have you noticed how when people are unwillingly single they can sometimes come across as a little desperate to find a partner? We all, regardless of our current personal circumstances, should be able to relate to this. After all, do you recall the friends who after a...
In recent years, much has been documented about the negative effect of social media on individuals. The poor reputation of this very modern pastime continues to grow and there is little sign that this will change. However, the effects of social media for business is a completely...
For more years than most of us can recall, press releases have been a stable tactic in the world of profile raising. A good news story telling of a company's success is seen by many business owners as what PR is all about, but whilst it...
In a world dominated by social media and 24-7 news, one might think that most businesses have a good grasp on Public Relations, but this is not always the case. With the clamour for attention to be cited as experts at an all-time high, it makes...
In recent weeks, Pret a Manger has had its fill of negative publicity - in fact, in terms of calamitous publicity, it’s as bad as it gets. The tragic tale of the death of 15-year-old Natasha Ednan-Laperouse, from an allergic reaction to food from one of...
What is the first stage in the buying cycle whether you’re selling wills or wellingtons, conveyor belts or conveyancing? It is a question too many in the law profession are unaware of and in a much-changed world, post-GDPR, it is a question where the answer is...
