social media marketing Tag

In recent years, much has been documented about the negative effect of social media on individuals. The poor reputation of this very modern pastime continues to grow and there is little sign that this will change. However, the effects of social media for business is a completely...

Welcome to the silly season. The phone barely rings for many, emails slow to an almost manageable pace, and you’re trying to juggle your schedule with bored school kids, who are going through the fridge like termites through wood. The generic advice at this time of the...

  Building up a healthy social media following is now a vital part of many companies marketing strategy. However, all the evidence points to the fact that many organisations are shooting themselves in the foot and being unfollowed because of their “me, me, and me” approach to...