Building up a healthy social media following is now a vital part of many companies marketing strategy. However, all the evidence points to the fact that many organisations are shooting themselves in the foot and being unfollowed because of their “me, me, and me” approach to...
Do you remember the days when getting your voice heard was so much more difficult? If you had a strong opinion you felt you needed to say, the answer was often a letter to the editor of the local paper. You composed the words carefully on your...
We'd like to give you a scenario. Imagine strolling into a gentleman’s or ladies outfitters for a wedding suit. The said tailor is known for making fine outfits, so you look around undisturbed and happen upon a luxuriant cloth, which is much to “Sir or Madam’s...
QualitySolicitors has admitted defeat in its plan to establish the network as the first ‘household name’ legal brand. This week’s pledge to offer a ‘boring’ package, as reported in the Law Society Gazette, that will allow member firms to decide how closely they wish to publicly...
Facebook, as it comes under mounting criticism, has promised to do more to tackle hoax stories in the wake of scrutiny following the US election result. Although it seems a bit after the horse has bolted, it’s high time this issue started being flagged up, because...
An oaf, a knucklehead, a pig, - you name it Donald Trump was called everything under the sun during, unquestionably the most poisonous presidential election ever fought. However, regardless of what most of the world may think of what’s happened in the US, there are huge...
How would you feel if we asked you to attend a football match between two teams you don’t want to see and worse than that you don’t even like the sport? To add to that, what if we made you do it every day and each...
It is sometimes not appreciated just how new social media really is, but occasionally we see a huge Public Relations own goal that makes us appreciate that it’s still very much in its infancy. In recent days, law firm Baker Small have found a place in...
As the EU referendum enters its final throes the Stay and Brexit campaigns are gearing themselves up for one last thrust ready to convert those whose minds are still not made up. Whilst as a PR agency we have watched with fascination the way both sides...
Like many saddened by Muhammad Ali’s death, we’ve watched a great deal on the TV and online in the past couple of days, as we all pay homage to the passing of a true giant of mankind. Pretty-much everyone of note has been wheeled out to...
