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Public relations should be an essential piece of every start-up’s strategy as it builds credibility and gains customers. Reporter relationships are the key to landing coverage in industry publications as well as the local media. Most people don’t know how to kick off a media relations campaign...

06 October, 2014

Moss Bros is a shop that generally doesn't capture the public’s imagination, but for those who watched Channel 4’ s Undercover Boss last night this certainly will not be the case anymore. Taking a huge risk, in such a PR stunt for this programme in which...

16 July, 2014

There is no question that blogs and social media are incredibly effective ways of getting your message across and we champion the rise of these outlets as giving more power to the smaller business. However, and not entirely surprising, a new survey by Nielsen, a global...

10 June, 2014

It can hardly have failed to escape your notice that whenever you return back to your desk following a holiday one of the first jobs is to get rid of the several billion emails that has landed in your inbox whilst you’re away. That is unless...

19 March, 2014

  Whilst the growth of Social Media continues to show no sign of slowing down, the good old email is still a major player of any media relations or marketing campaign. Whatever your view of it, email isn’t set to disappear in the near future, so with...

19 February, 2014

Former US president Dwight Eisenhower’s had a mantra “What is important is seldom urgent and what is urgent is seldom important.” It’s quite profound, but when you think of it this makes perfect sense. It isn’t urgent that I eat healthily today, but if I fail...

07 February, 2014

This isn’t exactly a revelation, but as a nation we’ve never been so fat and the subject is never far away from the media. However, despite the so called obesity epidemic, it seems there is not enough healthy eating and lifestyle organisations capitalising on the PR...

30 January, 2014

Many of you will have heard the news that property search company Zoopla have decided to end their association with Premier league club West Bromwich Albion over an alleged racist gesture by one of their players. Whilst on the face of it this is a straightforward...

21 January, 2014

In recent months Google quietly announced pretty big changes to the way it does it searches, in a move which could have significant implications for the PR industry. It is a change ensuring that quality will now win the race to the top of Google rankings...

10 January, 2014